speaking of risk and audit

Richard Chambers hosts April Critchlaw, Chief Marketing Officer at Optro, in a discussion on marketing strategies for the auditing profession. With over two decades of experience, April emphasizes the importance of auditors and how Optro's message aligns with their purpose to enhance the profession without undermining human expertise. She also highlights Optro's commitment to customer feedback, detailing how insights from auditors shape the company's messaging and product development, ensuring they remain focused on customer needs and satisfaction.