Meet Optro’s 2025 win together value champion: Evan McParland

At Optro, a value champion is an individual who exemplifies and embodies our Optro core values. Selected through our annual Values Champions Awards, these individuals demonstrate exceptional commitment to our values in their everyday actions and interactions. As value ambassadors, they serve as role models and champions of our organizational values, inspiring their colleagues and contributing to a culture of excellence, integrity, and collaboration throughout the year.

Meet Evan McParland, an Area Sales Director at Optro and our 2025 win together value champion. Evan epitomizes this core value through his exceptional advocacy and leadership for the Velocity Sales Team. Under his guidance, the Velocity team cultivated a unified culture that drove outstanding results, benefiting not only their specific organization but the entire sales department. His innate ability to lead by example, consistently drive team results, and positively influence others truly defines his embodiment of "Win Together." Learn more about Evan below!

Tell us about your role at Optro!

Evan: I lead the Commercial East Sales team’s go-to-market efforts here at Optro. In this role, my focus is on driving revenue while building out and developing a team of hungry, smart sales reps.

What is the most valuable lesson you’ve learned at Optro?

Evan: As cliché as it sounds, it takes a village. I’ve never met a group of more selfless business partners willing to help me and my teammates tackle problems and get things done. Doing your part by being proactive and taking initiative is essential — if you want the best results, you have to raise your hand.

What is the most rewarding part of your job?

Evan: The most rewarding part of my job is being able to watch my reps build their skill sets, close deals, challenge one another, and lift each other up.

How has Optro helped you in your career development?

Evan: Optro has provided me the opportunity to develop my skills in a high-impact role with visible contributions, pushing me into a zone that fosters creativity and problem-solving skills.

What advice would you give someone interested in a career in your field?

Evan: Take calculated risks, network as much as you can, be humble and coachable — you truly never stop learning.